Terms of Use

1. Introduction

These terms of use (“Terms”) govern your use of the website located at apexaspire.co.uk (the “Website”), operated by Apex Aspire Limited, a company registered in England and Wales (company number 16387803), whose registered office is at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ (“we”, “us”, “our”).

By accessing or using the Website, you confirm that you accept these Terms and agree to be bound by them. If you do not agree, you must not use the Website.

We may amend these Terms at any time. The version published on the Website at the time of your visit is the version that applies to you. Your continued use of the Website after any change constitutes acceptance of the updated Terms.

2. About this website

The Website is a corporate information site for Apex Aspire Limited, a holding company for a group of specialist brands operating in financial services and technology. The Website is intended for general informational purposes only. It does not constitute an offer to provide, and should not be relied upon as, regulated financial advice, investment advice, legal advice, or any other form of professional advice.

The Insights section of the Website contains articles and commentary on commercial topics. All such content is provided for general information only. It does not take into account your individual circumstances and should not be treated as advice of any kind.

3. No financial advice

Nothing on this Website constitutes financial, investment, tax, legal, or any other regulated advice. In particular:

• Insights articles represent the general views of the author at the time of writing. They are provided for background reading only and do not constitute advice tailored to your circumstances.
• References to financial products, structures, or market conditions are illustrative. Markets and regulations change; information may become out of date.
• No information on this Website should be relied upon when making, or refraining from making, any financial, business, or investment decision.

You should always seek independent, qualified professional advice before making any financial or business decision.

4. External calculators and tools

The Website may contain links to external online tools, including (without limitation) a business forecasting tool, a debt capacity calculator, and a business valuation calculator operated by or on behalf of brands within the Apex Aspire group. These tools are operated on separate websites and are subject to their own terms of use.

All such calculators and tools are provided for illustrative purposes only. Any outputs, estimates, or figures generated by those tools:

• are based solely on the inputs you provide;
• are indicative only and should not be treated as accurate forecasts or valuations;
• do not constitute financial, tax, or professional advice; and
• should not be used as the basis for any financial or business decision without independent verification and professional advice.

5. Permitted use

You may access and use the Website for lawful purposes only. You may print or download content from the Website for your own personal, non-commercial use, provided you do not modify the content and retain all copyright and proprietary notices.

You must not use the Website in any way that:

• breaches any applicable local, national, or international law or regulation;
• is fraudulent, or has any fraudulent purpose or effect;
• transmits, or procures the sending of, any unsolicited or unauthorised advertising or promotional material;
• disrupts, damages, or interferes with the Website or any server, network, or equipment connected to it; or
• attempts to gain unauthorised access to any part of the Website or its underlying infrastructure.

6. Prohibited conduct

You must not:

• reproduce, redistribute, republish, or sub-licence any part of the Website content without our prior written consent;
• use automated tools (including scrapers, bots, or crawlers) to extract content from the Website for commercial purposes;
• introduce any virus, trojan, worm, logic bomb, or other malicious or harmful material to the Website;
• attempt to carry out a denial-of-service attack or a distributed denial-of-service attack against the Website; or
• use the Website in a manner that could damage, disable, overburden, or impair it.

We reserve the right to report any breach of this clause to the relevant law enforcement authorities. In the event of such a breach, your right to use the Website will cease immediately.

7. Intellectual property

All content on this Website — including but not limited to text, graphics, logos, trade marks, icons, images, audio clips, data compilations, and software — is the property of Apex Aspire Limited or its licensors and is protected by copyright, trade mark, and other intellectual property laws.

“Apex Aspire”, “Bedrock”, “Apex Intelligence”, and “Apex Core” are trade marks of Apex Aspire Limited. Nothing on the Website grants any licence to use any trade mark without our prior written consent.

If you believe that any content on the Website infringes your intellectual property rights, please contact us at admin@apexaspire.co.uk.

8. Third-party links

The Website may contain links to websites operated by third parties, including websites operated by brands within the Apex Aspire group on separate domains. Those websites are not under our control and we are not responsible for their content, privacy practices, or availability. The inclusion of a link does not imply any endorsement by us of those websites or their operators.

You access any linked third-party website at your own risk and subject to the terms and conditions of that website.

9. Disclaimer of warranties

The Website is provided on an “as is” and “as available” basis, without any warranties of any kind, express or implied. To the fullest extent permitted by law, we disclaim all warranties, including but not limited to:

• implied warranties of satisfactory quality, fitness for a particular purpose, and non-infringement;
• that the Website will be uninterrupted, error-free, or free from viruses or other harmful components; and
• that the content on the Website is accurate, complete, current, or reliable.

Nothing in these Terms affects any statutory rights you may have as a consumer under English law that cannot lawfully be excluded or limited.

10. Limitation of liability

Nothing in these Terms excludes or limits our liability for:

• death or personal injury caused by our negligence;
• fraud or fraudulent misrepresentation; or
• any other liability that cannot be excluded or limited under applicable law, including the Consumer Rights Act 2015 where applicable.

Subject to the above, we will not be liable to you — whether in contract, tort (including negligence), breach of statutory duty, or otherwise — for any:

• loss of profits, revenue, business, or anticipated savings;
• loss of goodwill or reputation;
• loss or corruption of data or information;
• indirect or consequential loss; or
• loss arising from your reliance on any content on the Website or any linked third-party website.

Our total aggregate liability to you arising out of or in connection with these Terms and your use of the Website shall not exceed £100 (one hundred pounds sterling).

The Website is directed at businesses and professionals. If you are a consumer, these limitations apply only to the extent permitted by law.

11. Indemnity

You agree to indemnify and hold harmless Apex Aspire Limited, its directors, employees, and agents from and against any claims, losses, liabilities, damages, costs, and expenses (including reasonable legal fees) arising out of or related to your use of the Website in breach of these Terms.

12. Privacy and cookies

Your use of this Website is also governed by our Privacy Policy and Cookie Policy, each of which is incorporated into these Terms by reference.

13. Availability of the website

We do not guarantee that the Website, or any content on it, will always be available or uninterrupted. We may suspend, withdraw, discontinue, or change all or any part of the Website without notice. We will not be liable to you if, for any reason, the Website is unavailable at any time or for any period.

14. Changes to these terms

We reserve the right to amend these Terms at any time. We will update the “Last updated” date at the top of this page when we do so. Your continued use of the Website after any changes are made constitutes your acceptance of the updated Terms. We recommend that you review this page periodically.

15. Severability

If any provision of these Terms is found to be unlawful, void, or unenforceable for any reason, that provision will be deemed severable from the remaining provisions and will not affect the validity and enforceability of those remaining provisions.

16. Entire agreement

These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and us in relation to your use of the Website and supersede all prior agreements, representations, and understandings between us relating to that subject matter.

17. Governing law and jurisdiction

These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.

You and we both agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or their subject matter or formation. If you are a consumer habitually resident in Scotland or Northern Ireland, you may also bring proceedings in your local courts.

18. Contact us

If you have any questions about these Terms, please contact us at:

These terms of use were last updated in March 2026 and apply to all users of apexaspire.co.uk. They are governed by the law of England and Wales.